Built for founders
stuck in the chaos plateau.
Built for founders
stuck in the chaos plateau.
Built for founders
stuck in the chaos plateau.
stuck in the chaos plateau.
Built for
founders
stuck in the
chaos plateau
We help B2B SaaS founders install the pipeline systems, structure, and growth engine that scale, without founder dependency.
We help B2B SaaS founders install the pipeline systems, structure, and growth engine that scale, without founder dependency.
We help B2B SaaS founders install the pipeline systems, structure, and growth engine that scale, without founder dependency.
If you’re wearing every hat, firefighting daily, and duct-taping marketing together month by month, you’re not broken. You’re just operating without structure.
We exist to fix that.
If you’re wearing every hat, firefighting daily, and duct-taping marketing together
month by month, you’re not broken. You’re just operating without structure.
We exist to fix that.
If you’re wearing every hat, firefighting daily, and duct-taping marketing together
month by month, you’re not broken. You’re just operating without structure.
We exist to fix that.
Most agencies optimise activities: ads, posts, funnels, campaigns.
But founders don’t struggle because they lack tactics. They struggle because nothing connects.
Marketing doesn't talk to sales
Pipeline can't be attributed
The ICP lives in the founder's head
Data lives in five tools no one trusts
So growth feels random, and the founder stays trapped in the middle.
We started this agency to solve that problem.
Most agencies don’t
solve the real problem.
Most agencies don’t solve the real problem.
Most agencies optimise activities: ads, posts, funnels, campaigns.
But founders don’t struggle because they lack tactics. They struggle because nothing connects.
Marketing doesn't talk to sales
Pipeline can't be attributed
The ICP lives in the founder's head
Data lives in five tools no one trusts
So growth feels random, and the founder stays trapped in the middle.
We started this agency to solve that problem.
Most agencies optimise activities: ads, posts, funnels, campaigns.
But founders don’t struggle because they lack tactics. They struggle because nothing connects.
Marketing doesn't talk to sales
Pipeline can't be attributed
The ICP lives in the founder's head
Data lives in five tools no one trusts
So growth feels random, and the founder stays trapped in the middle.
We started this agency to solve that problem.
Why we exist
Growth isn’t a hack.
It’s a system.
Why we exist
Growth isn’t a hack.
It’s a system.
Revenue before vanity metrics
Positioning before traffic
Ownership over dependency
Clarity before complexity
Systems before scale
Strategy before execution
We don’t believe in quick wins that collapse six weeks later. We build foundations that compound, even when you’re not watching them every day.
We don’t believe in quick wins that collapse six weeks later. We build foundations that compound, even when you’re not watching them every day.
We don’t believe in quick wins that collapse six weeks later. We build foundations that compound, even when you’re not watching them every day.
How we work
We start by finding out
where you actually are.
Not every founder needs the same thing. Some have no system and need it built from scratch. Some have foundations that are broken and need fixing. Some already have something that works but need someone to run it and scale it. Before we commit to anything, we identify which one you are, then shape the the strategy around it.
We don’t believe in quick wins that collapse six weeks later. We build foundations that compound, even when you’re not watching them every day.
We start by finding out where you actually are.
How we work
Not every founder needs the same thing. Some have no system and need it built from scratch. Some have foundations that are broken and need fixing. Some already have something that works but need someone to run it and scale it. Before we commit to anything, we identify which one you are, then shape the the strategy around it.
We're not for everyone.
We work best with:
B2B SaaS founders
Any business tired of random growth spikes
Operators who want structure, not shortcuts
People ready to step out of day-to-day chaos
We're not a fit if:
You want cheap execution
You’re chasing tactics without strategy
You want someone to “just run ads”
Not ready to change how the business operates
We're not for everyone.
We work best with:
B2B SaaS founders
Any business tired of random growth spikes
Operators who want structure, not shortcuts
People ready to step out of day-to-day chaos
We're not a fit if:
You want cheap execution
You’re chasing tactics without strategy
You want someone to “just run ads”
Not ready to change how the business operates
How we're different
This isn’t coaching.
This isn’t a retainer.
This isn’t outsourced chaos.
We don’t sell advice and leave you to implement it.
We don’t lock you into vague retainers with unclear ROI.
We install systems.
We build clarity.
We make growth repeatable.
Then we optimise.
If this sounds like where you’re stuck, you’re in the right place.
We don’t sell advice and leave you to implement it.
We don’t lock you into vague retainers with unclear ROI.
We install systems.
We build clarity.
We make growth repeatable.
Then we optimise.
If this sounds like where you’re stuck, you’re in the right place.
Who's behind Madefor
Madefor is Roshan.
I've spent a decade inside B2B companies building the exact thing founders come to me for, the pipeline systems, the attribution, the GTM infrastructure that turns founder-dependent marketing into something that runs on its own.
At TransferRoom I built GTM for a new product from scratch and generated £700K in attributed pipeline in 60 days. At QA I led growth across a £7M attributed pipeline programme. At Cielo I helped drive $465M in influenced pipelinem, and built the attribution model that proved it.
I didn't consult on this from the outside. I was the person accountable for the number.
That's what I bring to Madefor.
I've spent a decade inside B2B companies building the exact thing founders come to me for, the pipeline systems, the attribution, the GTM infrastructure that turns founder-dependent marketing into something that runs on its own.
At TransferRoom I built GTM for a new product from scratch and generated £700K in attributed pipeline in 60 days. At QA I led growth across a £7M attributed pipeline programme. At Cielo I helped drive $465M in influenced pipelinem, and built the attribution model that proved it.
I didn't consult on this from the outside. I was the person accountable for the number.
That's what I bring to Madefor.
Most agencies don’t
solve the real problem.
Most agencies optimise activities: ads, posts, funnels, campaigns.
But founders don’t struggle because they lack tactics. They struggle because nothing connects.
Marketing doesn't talk to sales
Pipeline can't be attributed
The ICP lives in the founder's head
Data lives in five tools no one trusts
So growth feels random, and the founder stays trapped in the middle.
We started this agency to solve that problem.
We start by finding out where you actually are.
How we work
Not every founder needs the same thing. Some have no system and need it built from scratch. Some have foundations that are broken and need fixing. Some already have something that works but need someone to run it and scale it. Before we commit to anything, we identify which one you are, then shape the the strategy around it.
Some of our work
Some of our work
How we're different
This isn’t coaching.
This isn’t a retainer.
This isn’t outsourced chaos.
We don’t sell advice and leave you to implement it.
We don’t lock you into vague retainers with unclear ROI.
We install systems.
We build clarity.
We make growth repeatable.
Then we optimise.
If this sounds like where you’re stuck, you’re in the right place.
Who's behind Madefor
Madefor is Roshan.
I've spent a decade inside B2B companies building the exact thing founders come to me for, the pipeline systems, the attribution, the GTM infrastructure that turns founder-dependent marketing into something that runs on its own.
At TransferRoom I built GTM for a new product from scratch and generated £700K in attributed pipeline in 60 days. At QA I led growth across a £7M attributed pipeline programme. At Cielo I helped drive $465M in influenced pipelinem, and built the attribution model that proved it.
I didn't consult on this from the outside. I was the person accountable for the number.
That's what I bring to Madefor.
FAQ
Frequently
Asked Questions
Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.
Who is this for?
What makes this different from an agency?
How much time will this take from me?
Is this coaching or consulting?
What’s the money-back guarantee?
Do you run ads or manage social media?
FAQ
Frequently
Asked Questions
Have questions? Our FAQ section has you covered with
quick answers to the most common inquiries.
Who is this for?
What makes this different from an agency?
How much time will this take from me?
Is this coaching or consulting?
What’s the money-back guarantee?
Do you run ads or manage social media?